Internet Marketing Strategy

• Search Engine Marketing Services - ElaborateSEM.com
• Video Search Engine Optimization
• Optimizing Video for Search Engines
• The Pros and Cons of Buying Links
• Common SEO Mistakes to Avoid
• Artificial Linking and Search Rankings
• Submitting Your Site to Search Engines:  The Good, The Bad, and The Ugly
• Wisdom for the Web:  Search engine advertising is crucial these days.  But marketers have to know what they're doing.
• Google AdWords
  • How Google Ranks Ads:  A Peek Into the Black Box
  • Google AdWords Basics
  • Google AdWords PPC Campaign Basics
  • Grouping Your PPC Ads with Google AdWords
  • Google Information for Webmasters
  • Testing PPC Ad Variations with Google AdWords
• How PPC Bid Management Software Can Save You Money
• How to Retain PageRank while Consolidating Domains
• Absolute Versus Relative Links:  Which is Better for the Search Engines?
• Add Me - Free site promotion and submission.
• Link Quality and Search Engine Ranking
• Search Engine Optimization
• Search Engine Watch - Find all of the current search engines research in one place.
• SEO Book.com - SEO Book is a blog about search engines which offers search engine optimization tips, an SEO ebook for sale, and covers search engine news.
• WebPosition - A software product that analyzes, tracks, and helps to improve Internet search positions.
• An Alternative to Google
• Some Hidden Google Tools
• Search Engine Feature Chart (don't memorize this, just browse for a few moments)
• Who powers whom? Search providers chart
• Sizing up the Search Competition
• Search Engine Watch
• Search Engine Optimization Book (.pdf)
• Keyword Research for Natural Search and Paid Search Advertising
• Beautiful Website, Invisible on Search Engines -- Why?
• Yahoo! Directory, Search, and Site Match
• Trademarks Cast Shadow on Paid Search
• How to Get them Buzzing to your Site
• MarketLeap Search Engine Marketing Tools
• Are You Employing Tactics that Could Get You Kicked Out of Search Engines?
• Write More Effective Search Listings
• Different Engines, Different Rankings
• Optimizing with Doorway Pages
• What Search Engines Don't Like
• Acquiring Leads Through Search Engine Marketing
• The Road to Link Popularity
• Analyzing Site Traffic (this article also provides terminology)
• How Companies Can Track Your Movements on the Net
• Search Engine Submission Tips (Highly Recommended)
• Smart Search Engine Tactics
• Overture Search Term Suggestion Tool
• Word Tracker Search Term Suggestion Tool
• Low Budget Search Engine Marketing
• Search Engine Ratings
• Who Powers Whom?
• Web Mama
• Competitive Analysis Information
• What People Search For
• Get Hits - A web site promotion service (fees involved).
• Power Promote - A great new service that helps you increase traffic to your site. Power Promote offers low rates for submitting your site to 300 places.
• !Register It! - Register your site with several search engines and directories for free.
• Submit It - One of the fastest and easiest ways to submit your site to numerous search engines for free.
• Ineedhits.com - Add your site to over 25 search engines for free.  

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• Six Reasons Why You Need an E-Mail Service Provider (ESP)
• Dr. Ken Williamson's Page on E-mail Marketing
• E-mail Readability Study
• Campaigner E-mail Marketing Tools
• The CAN-SPAM Act:   Requirements for Commercial E-mailers
• E-mail Campaign Checklist
• E-mail Marketing Statistics
• Cool Tool:  Testing your "From" and "Subject" Lines
• How to Create HTML E-mail
• The Sales Value of an Opt-In List
• Email Deliverability (.pdf)
• CAN-SPAM Good News & Bad, Bad, Bad, Bad News
• Best Practices in E-mail Marketing
• Great Resources on Spam! 

• TRUSTe and ePrivacy Group Launch Seal Program to Promote Trust and Confidence in Commercial Email

• Getting off of Commercial E-mail Lists
  • CAUCE - Coalition Against Unsolicited Commercial E-mail.  Read how they support the DMA's position on SPAM
• Reporting email Fraud
• DM and EM:  A Comparison
• Should you Opt In to Opt Out?
• Ten Habits of Highly Effective E-mailers 
• E-mail Bloopers
• Referral Form for an E-mail List Broker

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• 32 Ways to Promote Your Website
• Advertising Glossary
• What is Podcasting and Why Bother?
• American FactFinder - Great data from the U.S. Census Bureau.
• Developing an Internet Business Plan - A general outline of elements to include in an Internet Business Plan.
• Domain Name News and Information - Everything you ever wanted to know about domain names can be found here.
• Dotfactor - provides tools, ideas, and internet marketing solutions.
• Glossary of marketing, advertising, internet, and promotion terms
• Responsible E-mail Marketing - Resources presented by Dr. Ralph Wilson including Targeted Direct E-mail Lists.
• Small Business Resources - Resources for those wishing to start a small business on the Internet.
• Startup Internet Marketing - Free tools to help small businesses go online.
• Your Electronic Signature as a Marketing Tool
• Linking Strategies
• Three Ways to Get Non-Reciprocal Links
• Banner Ads
  • Learn About Banner Ads (read a few articles that interest you)
  • Learn a Little About Banner Advertising on the Internet (.pdf file)
  • A Site for Banner Ad Freaks
  • Interactive Marketing Units
  • Using Banner Ads to Promote Your Website
  • Write Minimally, Pack a Big Message
  • Pop, Pop, Pop Go Those Web Ads
• Blogging
  • What are Web Logs?
  • Blog Policies
  • Weblogs at Harvard Law
  • B-Blogs cause a stir
  • Educational Applications of Web Logs
  • Stop the Blogging Madness
  • Making an RSS Feed
  • Keep it Real Simple Stupid:  An Introduction to RSS
  • http://blogs4business.com/
  • B-Blogs
  • Blog for Business:  Is it Right for your company?
• Podcasting
  • Join the Podcasting Revolution with your Phone

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• How to Brand Your Site through the Favorites Icon or Favicon and How to Add a Shortcut Icon to a Web Page
• Branding 101 (.pdf)
• Five Effects of a Site on a Service Business Brand
• A Shove and a Lift:  Everyone's Talking About Branding
• Being Specific About Online Branding
• Setting the Right Branding Objectives
• Broad Branding
• Branding Online is Possible...Now What?
• Brand Inequity
• Marketing to Generation
• Bombay Sapphire Tests Online Brand Building (Includes viral marketing campaign details.)

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• GLB Privacy Policy Generator
• Example of a Privacy Policy Change - Lowes
• Bake Your Own Internet Cookie
• The Role of Cookies
• How Companies Can Track Your Movements on the Internet
• Cookie Central (read a few articles to familiarize yourself with cookies)
• Five Steps to Online Trust
• How to Prevent Identity Theft
• Double-click to Open up Cookie Jar
• Five Ways to Get People to Trust Your Online Marketing (old, but still good)

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• About.com - Marketing
• AdResource
• B2B Online
• Business 2.0
• Business Technology by BusinessWeek
• CIO Web Business
• ClickZ Network
• CommerceNet
• CNet!
• CRM Daily
• Digitrends
• Direct Marketing Association  (Visit DMNews.com)
• Doctor Ebiz
• E-Commerce Times
• Electronic Commerce Guide
• eMarketer - JMU eMarketer Extranet
• eMarketing Association Link Directory
• Forrester Research
• Know This
• Inc. Online
• Information Week
• InfoWorld
• Internet Archive Wayback Machine - The Archive contains over 100 terabytes and 10 billion web pages archived from 1996 to the present.
• Internet Marketing Dictionary
• InternetWeek
• Internetworld
• Jupiter Research Center
• MarketingSherpa
• Marketing Today
• McKinsey and Company 
• M-Commerce Times
• Media Metrix
• Nua Internet Surveys
• VECTEC - Check out their Presentation Download page
• w3Edge - Internet Marketing Articles
  • Website Design and Development
  • SEM and Positioning
• Web CMO
• Wilson Internet
• Wired News
• ZD Net E-commerce

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• How to Sell Downloadable Products Online
• Avoiding Website Assumptions That Mask Your Blind Spots
• Linear vs. Menu-Driven Online Sales Flow
• Getting to Know You
• Customer Relationship Management at Know.This.com - Learn the basics of CRM, database marketing, data warehousing, data mining.  See how marketers have put these to use to improve customer relations and increase revenue.
• Hitting CRM Homeruns
• Customer Retention is Not Enough
• With Customers, Quality is Job One
• Marketing Diary Part II: 9 Lessons in Using CRM to Sell to Real People
• Lifetime Value Calculator
• Case Study:  La-Z-Boy
• 3D Marketing
• Get Out of My Namespace
• Choose Wisely:  Your Domain Name is a Marketing Tool
• Alta Vista's Babel Fish Translation Services
• Untapped ROI:  Improving Web Site Usability
• The New Paradigm
• E-marketing on a Shoestring
• Online Sales Tax Era Begins without a Bang
• eMarketing Strategy
• What are ISX's? - http://webhosts.thelist.com/colocation.php
• Digital Marketing Cybertrends
• How to Improve e-Retailer Partner Sales without Cannibalizing your own Online Sales
• New Line Cinema's Results Data for Merchandise Sales Campaigns via Email
• The Future of e-tailing.
• Future is Bright for Catalogers on the Internet
• http://www.hoovers.com - read the retail and specialty retail sections
• Oops Your Website is Out of Date
• Shopping Cart Software
• Business Models on the Web
• E-Commerce Tutorial
• Alternative Payment Systems
• B2G:  State of the Industry
• B2B, B2C, C2B, etc.
• Lists of countries and country codes.
• Story of a Profitable Paid Subscription Web Site
• Classic (older) Articles, but still good readings:
  • Throw Out Your Old Business Model
  • The Seven Revenue Streams of a Web Site
  • Will Consumers Be Willing to Pay for their Formerly Free Lunch on the Internet?  (May require you to register at Knowledge@Wharton in order to read.)
  • How Does Your Garden Tank?
  • Holland's Top Five Business Models
  • Boosting Sales Through Global Marketing
  • An Internet Model that Works
  • Twenty Reasons to Put Your Business on the Web

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Web Design and Development

• Easy HTML Tutorials
• Getting Started with HTML
• HTML Cheat Sheet is an excellent quick reference for commonly used HTML tags.
• NCSA - A Beginner's Guide to HTML - This is a great guide describing how to use HTML and create files for the Web.
• Basic HTML
• Tips for HTML Editing
• The HTML Writer's Guild

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• FrontPage Help
• FrontPage 2002/XP - Introduction
• FrontPage 2002/XP Intermediate
• FrontPage 2002 Training - Beginning, Intermediate, and Advanced
• Front Page Tips (.pdf)
• GIF vs. JPEG and JPG vs. GIF vs. PNG
• Read this page on FrontPage Access if you want to understand the difference between "opening an existing web and editing on the fly" and "publishing a web that is saved locally."
• FrontPage Tips and Tricks (.pdf)
• Using FrontPage Without the Server Extensions - Great reading for those who don't understand FP server extensions.
• Resources for Online Experiments
• Troubleshooting Extensions
• JMU Students - How to Move your FrontPage® Web Site off the marketing.jmu.edu server.

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• How to Optimize Your Landing Pages
• Guide to Image Composer
• Creating and Modifying Graphics Using Image Composer
• Image Composer Tips and Tricks
• How can I get help with Image Composer? 
• Image Composer tips and tricks by Demetrius
• Introduction to Image Composer 1.0
• Image Draw
• Microsoft Image Composer

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• Adobe Photoshop Elements 6.0 (.ppt) - Please visit my Photoshop Images page to download copies of images associated with this presentation.  Try this Free Tutorial if you want to learn more about Adobe Photoshop CS.

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• The Browser Safe Color Palette - The browser-safe color palette only contains 216 colors out of a possible 256.  View the 216 colors by hue or view the 216 colors by value.  You can also view color codes at the HTML Goodies Color Page and the Color Concepts page.
• Most Websites are Designed Backwards - Seriously
• Builder.com - Web design beyond the code.
• HTML Goodies - A vortal full of web development tools.
• Microsoft FrontPage - An excellent resource on Front Page. 
• Mr. K's Hotlinks Page - Check out the "gadgets/toys" section on this page. 
• Resources on Web Style - What NOT do do on the web, thoughts on bad web pages, and lists of bad pages.
• Tips on Better Web Design - This page provides some general design tips when using Netscape Composer.  It also contains some general design tips. 
• Top Ten Design Mistakes of 2005 - Also see the Ten Very Worst Design Mistakes of all time. 
• Web Monkey - The web developers resource.
• Web Site Design/Internet Marketing Discussion Lists
• Web Site Content
• Color Theory
• Color Wheel Pro:  See Color Theory in Action!
• How Users Read on the Web
• Developing Information Content for the World Wide Web
• Mystery Meat Navigation
• My principles of web design
• 12 Website Decisions Your Business or Organization will need to Make Correctly
• Splash Pages May Drown Your Site
• Eight Ways to Sticky Sites
• Help for Building Sticky Web Sites
• The Web Gallery
• Search for image files 
• Search Engine Tutorial for Web Designers
• Fixing your web site
• Graphics, Images, Backgrounds, and Buttons
  • Animation Factory - Free animated GIFs and 3D ClipArt.
  • Background Archives - A large collection of backgrounds for your web site. 
  • Cool Archive - TONS of free stuff such as fonts, icons, clip art, animations, backgrounds, bullets, bars, arrows, sounds, logo generator, button makers, etc. 

  • Freebies from About.com - Free clipart, free fonts (from commercial font houses), free stock photography, free software, and more.

  • GIF vs. JPEG - Discusses the difference between .gif and .jpeg images.
  • Media Builder - Thousands of original web designs, interfaces and PhotoClips, free for use on personal web pages and email.
  • Multimedia Lycos - A place to search for pictures and sounds for your web site.
  • Optimizing Web Graphics - Shows the secrets of shrinking graphic file size by reducing bit depth, resolution, and dimension while preserving image quality (this helps to increase the download time).  
  • Photoshop and Corel Tips - Tips for creating great web graphics.
  • The Web Gallery - Backgrounds, buttons, dividers, animated GIFs and other cool things for your pages.
• Scripts, Forms Trackers, and Other Tools
  • Introduction to DHTML - This page includes a brief introduction to dynamic HTML as well as many useful resources.
  • Introduction to HTML Forms and CGI Scripts
  • eXTReMe Tracking - I highly recommend this free tracker.  It's simple to install and provides lots of useful information.
  • FK Chat - Get your own free web-based chat room here.
  • Free Stats - A free tracker to web statistics around the clock.
  • Hitbox Central - Free site analysis, statistics, and resources on web site usability. Also visit www.hitboxcentral.com/index.php?sid=tools&cntid=index. 
  • JavaScript Source - A "cut and paste" JavaScript library full of many interesting tools.
  • Matt's Script Archive - Offers free scripts such as Perl CGI scripts, C++ CGI programs, and html script template applications.
  • RKG Articles - Selected essays and best practices for paid search.
  • Site Meter - a free tracker
  • Web Tools for Web Masters - Provides many useful tools such as greeting card hosting, mini polls, guest books, tell-a-friend announcer, etc.  

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General Resources
 

• Cookie Central - A great site dedicated towards providing full information about Internet cookies.  (Also check out "Adding Cookies to your Site.")
• Computer Terminology Dictionary
• Computer Virus Myths - Read all about the latest computer virus myths and hoaxes.
• Earthlink's Computer and Internet Glossary - This glossary provides some simple definitions (and links) for many of the Internet and computer terms that you'll encounter.  Other great ones to check out are http://www.webopedia.com/ and Internet Terminology.
• E-commerce, Web Design, and Internet Marketing - Links to general information about each topic.
• eMarketing Glossary
• Glossary of Computer and Internet Terms
• ICANN - The Internet Corporation for Assigned Names and Numbers.
• TUCOWS - The ultimate collection of Internet software.
• Webopedia - The only online dictionary and search engine you need for computer and Internet technology.
• Web Searching Tips - If you really want to learn how to find what you need online, study these web searching tips.
• The Digital Future Report (.pdf)
• Internet Timeline (.ppt)
• Predictions Database - This site examines the potential future of the Internet while simultaneously providing a peek back into its history.
• Internet History (browse through a few articles that interest you)
• Internet Hoaxes
• Internet - The Big Picture (and there are some good pictures here to illustrate points)
• How Web Servers Work
• E-mail Etiquette and Common Sense
• Can Adding Instant Messaging Improve Your Site's Profits?
• The Rise of the Instant-Message Generation
• Instant Message Marketing

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• Advertising Career Paths - Organized by various advertising functions.
• Careers in Web Design
• Diversity Inc.
• E-commerce/Marketing Channel - Among other valuable resources, this page has a "Career Resources Channel" where you can search for jobs (bottom of page).
• Internet Marketing Career Center
• Just E-commerce Jobs and Just Web Jobs - A gateway to a collection of technology niched jobsites.
• JobsWizard.com - A complete online job hunting resource.
• Marketing Career and Job Profiles
• Shenandoah Valley Technology Council - Great networking venue if you want to work in the local area.
• Web Careers
• Web Marketing Jobs - For internet marketing employment careers.

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• Cool Tools for Online Writing
• Cybercitations - Learn how to document Internet sources properly.
• Dictionary.com - Look up words, translate text, and find writing tips.  (Also check out Thesaurus.com on this site.)
• The Grammar Lady Online - A wonderful site that raises consciousness about correct language use.  
• The Harvard Writing Center
• How to Write a Marketing Plan
• Writer's Workbench - Provides immediate, impartial, and accurate feedback directly to writers as they write and revise in Microsoft Word. 

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• Geolocation - CIGNEX
• The ABCs of Wireless Communications
• Thinking Outside of the (Wireless) Box 
• Wild About Wireless
• WAP gets Whapped at Gadget Show
• Out on a Limb with M-Commerce
• Telematics:  Your Car's Collision with Commerce 
• Wireless Security: An Oxymoron? 
• M-Commerce:  Who Needs It? 
• Gaining M-Trust 
• Mobile Computing and the Internet

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• Trademarks Cast Shadow on Paid Search
• International Netforce Launches Law Enforcement Effort
• Legal and Tax Issues on the Web
• Digital Millennium Copyright Act
• Virtuous, Virtual Access:  Making Web Pages Accessible to People with Disabilities
• Hints for Designing Accessible Web Pages
• FTC Seeks Global E-Commerce Laws
• Uniform Domain Name Dispute Resolution Policy
• Are you wondering if a trademark exists for a business or product name you are considering?  You can do a quick search on the US Patent & Trademark site to find out. It's not foolproof, though, so once you have done the search, it's best to hire an intellectual property attorney to do a thorough search. Here's the USPTO site: http://www.uspto.gov/main/trademarks.htm
• Need to learn more about copyrights, or register something you have written? The US Copyright Office has a very informative website.  http://www.copyright.gov/

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